The Market Position: Know Your Customers & Competitors

August 1, 2014

The Market Position: Know Your Customers and Competitors

Before you position yourself as a new company, find out how others position themselves. It will help you to market efficient and cost effective. Your marketing strategy needs to respond to changes in customer perceptions and demand.

For that to happen, you need to know your own business, competitors and certainly your customers. This resource gives you tools to find out as much as possible about your customer and to interpret how big a market is.

Download the PDF.


Lisette Andreyko

Lisette is the founder of Kaleidoscope and is passionate about start-up leadership, personal growth and women in business (and psst.. about tea!). She enjoys connecting with small businesses through her network. You can find her on LinkedIn.