The Basic Marketing Plan

August 1, 2014

Marketing Plan titlepage

To have your business thrive, you need more than a business concept and deciding your revenue model. You must communicate your customers’ needs at every opportunity with a strong brand and a marketing plan. I encourage start-ups to create a basic marketing plan (a template is included) that makes you agile and find opportunities.

Before you start marketing, know you ideal customer and create a key message based on what your customer wants to know about your service. A big part of marketing is being at the places where potential customers are expecting to find you. Download the PDF.


Lisette Andreyko

Lisette is the founder of Kaleidoscope and is passionate about start-up leadership, personal growth and women in business (and psst.. about tea!). She enjoys connecting with small businesses through her network. You can find her on LinkedIn.