The ABC of launching

August 21, 2014


I have been working on launching my online mentoring platform, my latest service that has changed my main business model, over the summer of 2014. As a result it raised several questions by mentees and peers that are on the verge of developing a new product or service.

How do you launch?

That is the core question I receive so often. Some entrepreneurs tend to overthink, others are weary of negative feedback and few are plodding through tons of research. Yet, all entrepreneurs and small business owners are excited about the new opportunity. And that excitement is key to launching your new service. Nurture it, cuddle it and feed it!

Three launch elements make all the difference; it is my personal ABC for launching.

A-      Act on your plan

You got an idea? Then back it up with a plan! Think through how the service is going to work, what the result is, how it attracts clients, and of course, what it should cost. Talk to mentors and targeted peers, prospects and clients to find out what they think about the idea and what they would expect the result to be.

B-      Broadcast your service

Start talking about your newest development early on; share the excitement with peers, prospects, and clients! No need to show a plan or trip over the details, just share what you’re up to. It helps you stay focused and get interesting feedback because you inevitably get some questions you had never thought of yourself. And once launched you share it as widely as possible. (A marketing plan might be necessary.)

C-      Create your service

Next to planning and talking, you have to undertake the ‘doing’ part.

  • Create a new web page on your site or even overhaul your complete website
  • Make the extra products needed to sell your service
  • Write that downloadable paper
  • Develop a clear pricing and communications strategy for the service
  • If a brand new service, then try it out with a prospect: pilot the hell out of your service!

The 12-Step Entrepreneurial Checklist gives you a good starting point. It is originally written for starting a new business and is easily used to launch a new service within that company.

Image Credit: By Shardayyyvia


Lisette Andreyko

Lisette is the founder of Kaleidoscope and is passionate about start-up leadership, personal growth and women in business (and psst.. about tea!). She enjoys connecting with small businesses through her network. You can find her on LinkedIn.