Branding helps a start-up shape the image and message you want to put out and is therefore part of your marketing strategy. Branding is strategic and as all strategic avenues may alter in time when you learn more about your customers and your business. The Start-up Branding Plan captures the strategic move so you can get started smartly.
The resource explains the 4 basic steps in developing a strong brand and branding strategy. Central to these steps are creating your key message (your unique selling proposition) that is the basis for all branding, marketing and communication activities. This resource tells you how to get started on creating your key message.