My favourite start-up themes and articles

September 25, 2014

Leadership at start-ups

On a special request, my top 5 themes for start-ups and related articles.

A returning theme in my blog articles is partnership development. It baffles me not more start-ups and small businesses are collaborating to reach a larger market and support each other in promotions, resources and knowledge. And there are plenty of other values to start-up collaboration.

Finding the right business model isn’t as easy as most founders’ belief when starting out. It is key to keep mixing, matching until you have the right mixture for your organization. StartupOwl has a neat overview of revenue models.

Gaining credibility is one of the main ingredients of the recipe for start-up success. Credibility is created and grown through sharing value generously from a position of power (e.g. public speaking) in a consistent manner (your key message) that is appropriately branded.

The above themes are all part of the overarching strategy, something I am passionate about. I don’t like seeing start-ups going into all directions because they have not thought out what they want in the first place. Having a “feedback loop” is part of the survival guide for start-ups; it measures your progress and where you need to pivot.

My fifth favourite topic is challenging doubt as a new business owner. Inevitably, founders are faced with doubt about (for example) the industry choice, business model, marketing knowledge and finally themselves. I am convinced doubt is a good thing, it is telling you something’s wrong so you can do something about it. As such, it fits naturally in the feedback loop theme but is of course more personal.

I have covered a lot – and there’s more start-ups need to think about. The first two years founders are managing and steering the ship in the right direction. A lot of what I covered here is envisioning, directing, and communicating. And that’s what a leader does.

What else could I have covered for the fearless leader of their start-up company?

Image Credit: by GrowWear via


Lisette Andreyko

Lisette is the founder of Kaleidoscope and is passionate about start-up leadership, personal growth and women in business (and psst.. about tea!). She enjoys connecting with small businesses through her network. You can find her on LinkedIn.