Market Research

February 11, 2015

Market Research

A properly conducted market research is to identify who your ideal customer is, and understand how to sell your product/service to the group. You will avoid losing customers due to wrong packaging and product design, verbal and visual communication, pricing, etc. Download the PDF.

You can read this resource in combination with:

  • The Market Position: Know Your Customers & Competitors
  • The Basic Marketing Plan for Starting Up
  • Ideal Customer



Lisette Andreyko

Lisette is the founder of Kaleidoscope and is passionate about start-up leadership, personal growth and women in business (and psst.. about tea!). She enjoys connecting with small businesses through her network. You can find her on LinkedIn.