Easy and inexpensive marketing tips

February 13, 2014


This week I am offering you five tips that make marketing a lot easier as a small business. They are not magic pills to have your marketing go off the charts and clients tumbling over one another to buy your services within one week.

Instead, these tips will make your marketing efforts stronger because they feel less isolated. Or as I like to say, the “marketing package” you chose for is rounded off with these guidelines. These simple five tips help you further professionalizing your services and brand.

1. Start blogging

Some entrepreneurs start out with blogging even before they have started selling their service or product, others wait until they are more comfortably “settled in” into their start-up regime.

When you are ready and you enjoy writing, consider starting a blog. This can be weekly, bi-weekly or monthly. Provide tips (like I do in this post), share life lessons, identify industry gaps, and share your knowledge and expertise.

Adding a blog to your website gives you the chance to share your knowledge and offers your visitors and readers a chance to learn without any pitches to sell anything. It also provides you the chance to learn about them when they start engaging with you.

2. Find your social media voice

Using social media to share your knowledge and – more importantly – to share other people’s wisdom is becoming more and more a must. A simple benefit is that you can share articles without having to write them yourself! No cost and barely any time investment.

It is important to learn basic social media etiquette and to find out the right channels. Chose your social media channel, like Facebook, twitter and Pinterest, depending on your where your target clientele is active.

3. Have a branded signature in your email

With every email you send out the door, you have the chance to position yourself as a professional. This is done through proper grammar and spelling, and by using a signature that looks good and has your business logo.

If you have an office, feel free to share your address. On social media? Share the buttons! Always, take the chance to sign off appropriately with your name, title and contact details. It is easily set up in your mail system. If you have a hard time understanding how, contact a graphic designer or a tech-savvy friend.

4. Send five pro-active emails every week

People don’t magically find you with a wand. This is why you have a website and possibly a blog, it’s why you tweet and connect online. And, it is continuing the conversation further after someone reached out to you via a comment or when you met.

A pro-active email can ask someone for a cup of coffee and a chat, or it can share the link to your blog. What I’m trying to get to is that you can take the conversation one step further by sending a quick and professional email.

5. Become a guest speaker

Ever been to a networking meeting and thought you could share something useful to the group? Instead of frantically trying to share your tips with everyone you meet, ask the organizer if it’s possible to share them as a presenter.

Many organizers and hosts would be happy to share “the stage” with you. And as it happens, speaking to a group gives you instant credibility. If you are an expert in a field that supports start-ups, do reach out to me and have the chance to become a presenter at Strategic Focus for StartUps.


Lisette Andreyko

Lisette is the founder of Kaleidoscope and is passionate about start-up leadership, personal growth and women in business (and psst.. about tea!). She enjoys connecting with small businesses through her network. You can find her on LinkedIn.