Two nights ago I went to the panel event organized by Cool Connections in the downtown area of Toronto. This varied and dedicated team offers cool networking opportunities. The panel was put together to support entrepreneurs and corporate professionals on finding their voice and standing out.
Everyone gave many tidbits of information, sugar coated with their experience. Panel members gave out free advice the crowd would have paid heavily for in a heartbeat. All 100 attendees were silent until the last minute when the panel members received a huge round of applause.
Here’s a very brief recap of my take-aways:
- Define your voice and use the 3Cs: be clear, be concise and be compelling
- The only way to communicate is to use your voice and share what’s in your head & heart
- Always know the audience; know what they want and give that value
- Differentiate yourself!
- Speaking with clarity and realizing that personal branding = your personality
The question about standing out stood out by itself for the simplicity of its answers. Those clichés about getting noticed through your work and style, they’re true. A reminder for all readers:
- Question – be brave and ask what no one else dares to ask
- Have fun, keep the passion
- Take a risk, be bold
- Credibility is key: be amazing every day
- Stand up for your desires
Key in everyone’s comments all night was simply this: provide value and talk about your value.
Melyssa Moniz said “Do you make someone’s life better, easier or more fun?” It’s essentially what I ask my clients: “what is the impact you want to make?”
Ron Tsang added, “Personal branding is sharing your value. Share a story in 2 minutes about what value you bring!”
I hope this has given you an aha-moment. (Even without doing justice to the 100 tidbits of personal branding that was shared.) Listen well to your gut feeling and listen to your clients and peers. You will learn instantly about your value, giving you the chance to say in your own words what you do best.
A quick example. Today, two people in my network called me a true connector. And that’s a good assessment – I love connecting people in my community with one another to foster collaborations.
Go forth my readers and find your voice!